• Why empathy builds BETTER PRODUCTS and services
• We have LIMITING MIND PATTERNS keeping us from feeling empathy
• How to increase your team’s WILLINGNESS TO CHANGE
It helps you change your team’s mindset
on a deep sub-conscious level
UnKnow is designed to trigger sub-conscious thought patterns,
that prevent us from applying design thinking in our work.
After noticing them, we can start training ourselves out of these patterns.
UnKnow, being a game, does it in a fun and engaging way.
TO CHANGE OUR HABITS, WE NEED TO CHANGE THE MINDSET FIRST
Design thinking is a super powerful method to build innovative services and products – the kind that truly solve our user’s painful problems.
The challenge is that to change our ways of working to ones of Design Thinking, we need to radically change our core habits and thought patters. This is not an easy task.
And that is exactly where UnKnow comes into play. It helps us notice these patterns and overcome them by practicing new ones. First in game setting, later in our work.
OFFER PRACTICAL EXPERIENCE vs ONLY THEORY
When teaching a new skill or habit, theory can take us only so far. We want to offer our students practical experiences, so that they could feel the difference, not only understand it.
UnKnow, being a game, is not only highly experience based but also very engaging, since fun games are the best tools to generate engagement.
SPEED UP THE TRANSFORMATION
Transforming the mindset of the whole organisation takes time and a lot of practice. Time is expensive. In today’s rapidly changing world, it’s the most expensive asset we have.
UnKnow is a compressed experience. In other words, you can get your teams to practice new mindset multiple times faster than in real projects – and with that speed up the transformation.
You need to iterate between those and try to make sense of the information in between.
up to 18 people
To learn, we need engagement and practice.
True engagement happens while having fun.
Experience from practice comes slow… unless we compress it.
Games are fun compressed experiences.
NEW EXPERIENCES =
As product developers and designers, we’ve all heard the phrase “Fail fast.” We all know what prototyping means. And we know the faster we iterate, the faster we will know what our product actually needs to do.
But why do we still fail at these concepts so often? We are victims of our thought and behaviour patterns.
We often know what is right, but still behave the same way we’ve always behaved. To change that pattern, it is not enough to just get more information.
We need to experience the different mindset and way of operating.
Studies show that games provide a 23% gain over traditional learning. Why?
Because playing games is fun. When we are having fun, we are multiple times more engaged. And that’s why this is where true learning happens.
“Games are architectures for engagement”
Constance Steinkuehler, professor and a co-director of the Games+Learning+Society center at the University of Wisconsin-Madison
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